One Size DOES
NOT FIT ALL when it comes to 3rd Party Credit Card Processors!
Analyze, Compare and Review Third Party Processors.
You may have heard of PayPal and ClickBank. Most likely you
haven't heard of most of the other 38 third party processors like ProPay,
WorldPay, Verotel, CCAvenue, CCBill and others.
Those who have gone by the wayside in recent years
apparently are 2CheckOut, iKobo,
MyPaySystems, StormPay, DigiBuy, Yahoo! PayDirect, and others
who were active when this article was first published in 2004, 5 years
BO (Before Obama as USA President - for chronological reference only).
Through extensive research, we have profiled 40 third party credit
card processors and Internet Payment Service Providers (IPSP's) that are currently active and provide the service of
accepting credit cards on your website, online auctions and e-mail.
See the current list at the
3rd Party Processors page of mgoldmine.com.
This list was compiled to support the
Maculator website which provides
the service of comparing the monthly cost of processing with these
processors and regular merchant accounts based on your monthly sales
volume. To our knowledge, there are no other lists available on the
web that include so many third party processors and IPSP's.
Here we will categorize all the 3rd party
processors and compare the features and benefits for each category.
We will also compare the advantages and disadvantages of using a regular
merchant account as an alternative to a 3rd party processor.
If you're looking for a good, reliable, low-cost processor
think that there should be one solution that stands out above all the
rest? The answer to this question is no! The best solution
for you actually depends on several factors:
- your monthly sales volume and
average item price (average ticket),
- types of products or services you
intend to sell,
- the country where your business or bank is located,
language alternatives you require for customers,
- whether you are limited
in cash available for setup fees,
- whether you need marketing
assistance through directory marketing or reseller affiliates and other
Before we explore the robust family of alternative
3rd party processors, we
will look at the standard alternative of regular merchant accounts.
Comparing Third Party Processors with Merchant Accounts
Regular merchant accounts differ from 3rd party processors in some
basic ways. All third party processors include their own internet
payment gateway as a basic part of their service. For merchant
accounts, the payment gateway is a separate expense item for ecommerce
accounts that may cost several hundred dollars for setup fees, monthly
fees of $10 to $20 and transaction fees in the range of 5 to 10 cents.
Sometimes the payment gateway is bundled in the merchant account offer.
Usually the merchant account provider gives you several options for
payment gateways and Point of Sales (POS) equipment depending on your business needs.
An IPSP is a specialized merchant account that is
based on internet payment services. The payment gateway and
built-in shopping cart options may not be
automatically bundled with other services like they are with true third
party processors. Risk programs and content support such as membership
accounts may be an advantage to some merchants as compared with standard
merchant accounts. Our list of
3rd Party Processors includes several popular IPSP's for
Merchant accounts also charge monthly
service fees often called 'statement fees' or 'customer service fees.'
These fees range from $8 to $15 a month. Some 3rd party processors
also include regular monthly services fees, but most do not.
Instead of regular monthly fees and gateway fees, you will find that the
3rd party processors charge a discount rate on each transaction that is
usually higher than the discount rate charged by merchant account providers.
The discount rates for merchant accounts range from around 1.8% to 2.5%
whereas the range for 3rd party processors varies from around 2.29% all
the way to 32%. There are also a few merchant account providers
that handle high risk content, adult and offshore accounts who charge
discount rates from 5% up. Several 3rd party processors also
accept high risk content and charge higher rates for these accounts as
well. We will show that it may be easier to find a high risk
processor with lower rates among 3rd party alternatives than among
merchant account providers.
Transaction fees tend to be higher for most
3rd party processors than for merchant accounts. The transaction
fees for merchant accounts are usually between $0.25 to $0.30 with a few
exceptions (high risk or added services). Keep in mind, that with
merchant accounts you are also paying transaction fees for your payment
gateway on top of your processing transaction fees. For 3rd party
processors, the fees range from zero to $5.00. PayPal currently charges $0.30 per
transaction, for example, an increase of one cent since this article was
first published. In addition, PayPal charges a 2.9% fee (discount
rate) on the amount of the total transaction. This provider also has a lower
discount rate than most other 3rd party processors. Those 3rd
party processors that
offer zero transaction fees may charge higher discount rates from 5% to
8% or comparatively higher monthly and annual fees.
Merchant accounts also charge batch fees and
minimum monthly fees
which are not charged by 3rd party processors. Batch fees are the
result of payment gateway transactions which are uploaded perhaps once
or twice a day to capture the approved transactions. For each batch
may be charged $0.25 to $0.30. You will not incur batch fees if
all your transactions are swiped using POS equipment. There are
other POS authorization fees, however, that are charged based on the
type of connection or phone line you use for your authorization service.
Minimum monthly fees for merchant accounts are usually set at about $25.
These fees guarantee that the
processor will get paid a minimum amount of discount revenue from your
transactions regardless of your actual processing level for the given
month. If you process enough sales during the month to pay a net
discount above the minimum fee, you will not be charged anything for
The 3rd party processors actually pay all these merchant
account fees themselves when they process your transactions with their own merchant accounts.
They levy these
charges to merchants based on (usually) more simple rate structures
including a discount rate and transaction fee, and sometimes a monthly
or annual fee of some kind.
monthly costs are generally higher than the costs of 3rd party
processors for lower monthly sales volumes. This is due to
the higher monthly fees charged by the merchant account providers. The break-even
point between the two depends on your monthly volume and average ticket.
With a monthly volume lower than $5,000 to $10,000, the balance usually
falls in favor of 3rd party processors.
Above that processing
range, the merchant account monthly processing cost is generally
lower. To be more precise in comparing any two options, you need a
customized calculator similar to the Maculator, and a few others found
on the web, that allows you to enter your monthly processing figures for
calculating costs. The competition between merchant accounts and third party processors
is not based on cost alone, however. For
some 3rd party processors are higher in cost than most merchant
Since 3rd party providers actually are underwritten by regular
merchant accounts as aggregators, one might ask how could the rates be lower for 3rd
party processors than for merchant account providers in some cases?
Without doing a thorough discussion on this question, there are a few
factors that are clearly evident.
- For one, the 3rd party provider
has one merchant account which was originally underwritten for certain
types of products and risks. There is no additional cost of
applying for a new merchant account every time a new 3rd party account
- Secondly, by focusing on risk management for
certain types of products and sales venues, such as auction portals or
digital products, for example, the costs of chargebacks can be lowered.
- Thirdly, the costs in one area can be offset by the revenue in others
and made to favor the economic situation of the seller. For
example, a lower discount rate can be offset by higher chargeback fees,
lower chargeback fees by higher discount rates or monthly fees or annual
fees. Higher transaction fees can help to offset other costs, as
- Finally, by mixing higher and lower risk accounts together
in the same aggregated account, the overall chargeback ratio will be
lower and less costly to the processor.
The convenience factor generally favors 3rd party
processors. There is no credit application or underwriting based
on the seller's credit rating for most 3rd party accounts. Usually, you
can sign up and start processing right away on the same day. For
merchant accounts, it may take two to five days to complete the
application process which is similar to an involved credit application.
In fact, the approval process involves underwriters who do very much the
same types of services as done in home mortgage applications.
Because of the cost of processing the application, checking your credit
and verifying the information about your business, an application fee is
often charged. Some 3rd party processors also charge setup fees,
but most do not.
When it comes to retail brick-and-mortar businesses, you need a
merchant account provider who will also provide you with a range of POS
devices. Several mobile phone devices for swiping credit cards are
available today from merchant account providers and some 3rd party
processors including PayPal. You do not necessarily need a payment gateway, unless you
intend to sell products online as well as in your physical storefront.
In this case, the 3rd party processor is not useful or necessary unless
you have some products or services that can better be supported by
specific 3rd party processors on the web. We will cover more about 3rd party
processors that specialize on various product types below.
Merchant accounts with payment gateways generally give you more
flexibility in the setup of shopping carts. They also allow
you to design your customer interface without bouncing the customer to
an external payment form on another website, such as a page on the
website of PayPal. Many 3rd party
processors do allow you to customize your shopping cart, however, but it
is still usually clear to the customer that they have been bounced to another
website. The PayPal Payments Advanced service charges a monthly
fee of $5 and the PayPal Payments Pro service, a fee of $30.
PayPal Payments Pro service allows you to use your own shopping cart for
ecommerce transactions and also provides a virtual terminal.
Customers do not see a bounce to a PayPal site with the PayPal Payments
Whether customers have more confidence in PayPal or
they do in the merchant's own shopping cart is a question of debate.
Some merchants use both a regular merchant account and a 3rd party
processor on the same page and they witness that a good percentage of
customers use the 3rd party processor even though the customers have a
choice. Some customers appreciate the added security of the 3rd party processor
where only the processor, not the merchant, records the credit card number of the buyer.
In either case, the processor or shopping cart system encrypts the
credit card numbers securely, so even the merchant or intruders into his
database, cannot easily access this information.
If you have used a particular 3rd party processor one time in the
past to purchase a product, and if you had a positive experience with the
transaction, you are likely to feel confident in using the same
processor again on another website. As a buyer, you may not be
aware of the shopping cart provider, gateway provider and merchant
account provider, all of whom having direct access to your credit card
number in addition to at least two banks and one back-end processor. The security
of this complex system rests with the fact that all
parties involved have more to benefit by keeping your private
information secure than they do by being careless or by deliberately
forsaking your confidence.
Security, of course, is a major
concern for merchant account providers, payment gateways, shopping card
providers and 3rd party providers alike. Since there are one or
two less parties involved in actually seeing your credit card
information with 3rd party processors, one might argue that the
potential risk for security gaps is lower for 3rd party processors than
it is for merchant accounts. This is not necessarily the
perspective of your customers, however, unless you advise them
The customer experience with 3rd party
processors may be compromised by the identification of the transaction
on their credit card statement. Using a merchant account results
in a credit card statement with your own account identifier, in other
words, the name of your business. Using a 3rd party processor, the
customer sees the name of the processor on the statement, not the name
of your business. To some buyers this may be confusing. If
you communicate with your buyers and provide good customer service, you
may be able to prevent this confusion.
Chargebacks may be handled differently by merchant accounts and 3rd
party processors. In most cases, however, the merchant will be charged for the reversal
of the transaction and possibly penalty fees for both merchant accounts
and 3rd party processors. Among merchant account providers, there
is also a variation of the effort made to contest chargebacks to the
benefit of the merchant. This variation also applies to 3rd party
processors. If you have good customer service and keep your
chargebacks down to less than one percent, you will not have problems
with either type of processor.
Some merchants complain that PayPal
is too likely to give in to chargeback issues in favor of the buyer
rather than accept the assertion of the merchant, for example, that the
product was delivered and was exactly what the buyer ordered.
Other 3rd party providers like Moneybookers, NoChex and
DigitalCandle handle all chargeback costs on their end and underwrite
these costs by their regular fees to merchants. StormPay
was a 3rd
party processor that allowed up to 2% for the chargeback ratio and
charges a discount rate of 6.9% and a transaction fee of $0.69. StormPay also had higher rate tiers for merchants with higher chargeback
ratios. You generally won't find a regular merchant account
provider like StormPay that will allow you to continue your account with
discount ratios at 2% or above! (StormPay is no longer in business as of
2006 - is this policy a factor in their failure?).
Many merchant account providers and 3rd party processors offer
referral fees to affiliates who provide leads from their websites.
If you're looking for multi-tier affiliate programs with residuals there
are several that we have discovered in both categories. For
example, CardService International has a 2-tier program that pays for
leads and processing residuals including 10% of all income from 2nd tier
affiliates. Most other merchant account providers pay only an
initial lead fee or application acceptance fee, but no recurring
Among 3rd party processors, there are some that
offer multi-tier residuals (up to 10 tiers) and
many more that offer lead fees, single-tier residuals or other referral
fees. The subject of residuals for 3rd party processors will be
covered in more depth below.
3rd party processors also include reseller affiliate support. This
includes software and processing to enable other resellers to sell your
own individual products for referral fees which fees will automatically
be deducted from your revenue. You won't find this level of
service with regular merchant accounts. Most of the 3rd party
processors that specialize in digital products offer this kind of
Another marketing service that is provided by many 3rd
party processors, and not by merchant account providers, is directory
marketing. Many 3rd party processors host a directory tree by
subject of products sold by their accounts. The cost of this
service is usually free, however, some providers require compensation or
consideration of some kind. There may also be a fee for reseller
software support from some 3rd party providers. These services
will be covered in more depth below.
A number (up to 10) of 3rd party processors
underwrite and invite
high risk content. Although there are also a few merchant account
providers that also accept high risk content, it is generally a
difficult task to identify them. The numbers that we have seen
would indicate that some of the 3rd party processors who accept high
risk content may offer better rates than the merchant account providers
in this category. More details about the high risk 3rd party
processors will be presented below.
One of the most peculiar differences between merchant accounts and
3rd party processors is the way they handle higher monthly volume
amounts. Most 3rd party processors with multi-tier rates
give you a lower discount rate for higher monthly sales volumes.
This applies to PayPal, CCBill, CCNow, Kagi,
MembershipPlus, and Reg.Net. In some cases the rate is
based on higher ticket amounts, but in general the higher the ticket or
monthly sales volume, the lower the cost to you.
accounts, on the other hand, if you exceed your declared monthly volume that you estimated
when you started your account, they will either penalize you or close
you down (or both). Although you can request an increase in your
monthly limit, you have to basically apologize for being successful!
And even if you request an increase in your monthly limit, they may not
grant the increase or sometimes they may insist that you start all over
and apply for a new merchant account with possibly higher discount
rates! The merchant account providers call this policy 'risk
What the new entrepreneur needs to figure out is which kind of cost
structure best suits his or her own anticipated business profile.
This includes all of the factors we've discussed above as well as the
different offers of pricing structures and services among the 3rd party
processors to be identified and categorized below. Do you need the lowest cost
provider, do you need a regular merchant account, or do you need the
special services or features provided by some of the higher cost
alternatives? Which provider offers the lowest cost for you based
on your anticipated monthly sales volume, average ticket and anticipated
Analysis of 3rd Party Processors
Some 3rd party providers focus on certain products such as software,
digital products or membership services. Others will exclude
products that are considered high risk. Most processors will
publish a list of restricted product lines. Since the process of
setting up an account with a 3rd party processor is less involved than
it is with a merchant account provider, some sellers fail to look at the
list of restricted products before they actually start taking orders.
Others may feel that they can get away with violating their agreement.
There have been some very unfortunate experiences by merchants who have
had accounts frozen by processors because they sold products on the
The smaller group of 3rd party processors who actually invite
risk content also have a list of unaccepted products such as those that
are illegal or inflammatory. High risk content may include product lines
such as adult, gaming and pharmacy. These processors may also be
identified as having "offshore" banks who underwrite their accounts.
The bankcard industry does not forbid these products but members like
Visa and MasterCard require
higher interchange rates and other special requirements for processing. Most acquiring banks, especially in the
U.S.A., are not in the business of underwriting these types of accounts.
A new ecommerce business may start the search
for a processor by focusing on product specialization. If your products are digital such as ebooks, for example, you
choose to look for a processor that specializes
in digital products. If the contents of your ebooks are
adult-oriented, however, you should look for a high risk content
specialist. Most high risk specialists are also
digital specialists but the reverse is not true. You may
get lower rates for the non-specializing processor, but you would not
get the downloading support or the marketing support most of the
specialists provide. To help you in your search, the product
specialists will be identified below.
Digital specialists can be subdivided into three
- software specialists
- other media and information
content that is not high risk
- high risk content including membership
Those that focus on software provide extra services including
registration of software as well as downloading services and marketing
support. Software specialists include Reg.net, RegNow, Share*It,
support starts with directories which list your products based on
content categories. A buyer may browse these directories and
download as well as register or purchase your products directly online.
Most also provide software support for reseller affiliates who sign up
to sell individual products that you list. Discount rates vary
from 5% to 20% for these software specialists. For some, the
downloading service may be an extra fee and many also include the
service of fulfilling
your order by shipping out a CD by mail.
Non-software digital specialists that do not accept high
risk content include ClickBank and Kagi.
These specialists provide downloading services, marketing support and
directory listings for your ebooks, information content, image files and
membership services. Kagi and others also provide shareware registration
services for software products and other digital products like the
software specialists identified above.
Discount rates for these specialists vary from 4% to 32% and most charge a setup fee ranging
from $30 to $50.
A few digital specialists also accept high risk
content, although not exclusively. These are CCBill and MembershipPlus. CCBill and MembershipPlus have multiple rate tiers and their discount
rates range from 11.5% to 23%. These processors focus on web
content and also provide a special array of risk reduction services to
lower the costs of chargebacks.
Other high-risk accepting processors are not digital-only
and include iBill, InstaBill, Moneybookers, andVerotel. To some extent their supported products are digital
in that they include web content, membership and image downloads. Moneybookers is exceptional because it is both a
pre-paid account and a card-processing service in one and its merchants
have a wide diversity of non-high-risk content. For
pre-paid Moneybookers account buyers the rate charged to sellers is only 2%.
For buyers who use pre-verified cards, the discount rate is 5% and for
unverified cards the rate is 8%. The rates range from
4.95% to 16% for the remaining high-risk accepting processors in this
One processor named Affero has exclusive ownership of its own
specialty in accepting donations for various causes and parties
including content providers, publishers and bona-fide non-profit
organizations. Affero charges a discount rate of 6% and a transaction
fee of $1.00. Affero also includes a forum for discussion on
Non-Specialized Content Processors
By default, the remaining 3rd party processors not specializing in
any category mentioned above include CCAvenue, CCNow,
Kagi, Moneybookers, MultiCards,
NoChex, PayMate, PayPal and ProPay. We have included Kagi and Moneybookers in this list even
though they have been grouped above because of the diversity of products
Although these generic processors are not focused on specific
content, they can be categorized in different ways including:
- variations in restricted products,
- processing costs, rate
levels and fees,
- international trade support,
- country of origin,
- affiliate opportunities and
- other features.
review the processors with special features in these categories below.
The generic content processors all have lists of products that are
restricted from sale using their services. As an example, the products
that PayPal restricts are listed here:
Adult Material/Mature Policy
Animal and Wildlife Products
Artifacts, Grave-Related, and Native American Crafts
Contracts and Tickets
Counterfeit Currency and Stamps
Drug and Drug Paraphernalia
Embargoed Goods, Prohibited Countries
Faces, Names, and Signatures
Firearms, Ammunition, Replicas, and Militaria
Freon and Other Refrigerants
Games Software: Sony, Sega, and Nintendo
Government IDs and Licenses
Hazardous, Restricted, and Perishable Items
Human Parts and Remains
Importation of Goods Into the United States
International Trading - Buyers
International Trading - Sellers
Mailing Lists and Personal Information
Money Transfer Companies
Plants and Seeds
Pre-Paid Debit Cards
Prescription Drugs and Devices
Pyramid, Multi-Level Marketing, and Get-Rich-Quick Schemes
Satellite and Cable TV Descramblers
Stocks, Bonds, Securities, and Related Certificates
Weapons and Knives
This list may be updated by PayPal at any time.
Please visit PayPal for a more recent
PayPal Acceptable Use Policy statement. Each of
these items are categories that link to specific restrictions and
guidelines which is identified as the PayPal Acceptable Use Policy.
Keep in mind that each processor has its own list. Before you sign
up with any 3rd party processor, make sure you examine the appropriate
lists of restricted or prohibited products and make sure that your
products are not included.
If your intended product line is included in a
restricted list like this one, take a closer look at the processor's
acceptable use policy for additional clarification. If you can't
find a generic processor that accepts your product line without
restriction, you may need to pursue the services of a high risk content
A number of third party processors have complex multi-tier pricing
structures (count 12) as mentioned above. Effective August 8,
2004, for example, PayPal has expanded its pricing structure from
2-tiers to 4-tiers. What this means to you is that if you want to
know what rates you will have to pay, you need to estimate your monthly
sales volume and average ticket and determine the tier that is
appropriate. Then you have to calculate the monthly costs
providers also have setup fees (count 11) and annual fees (count 3), which fees also need to be broken down
to monthly costs in order to get a comparable number by month for all
the alternatives that interest you. We will not go into the
calculations and all the details here since these rates and the means to
calculate the monthly costs for all of the 3rd party providers are
provided by the Maculator. The Maculator is the only merchant
account calculator that we know of that distributes the setup fees into
24 months in order to compare monthly costs for providers with or without setup
The processors with multiple rate tiers
include CCBill (4), CCNow (2), Kagi (15), MembershipPlus (2), PayMate
(2), PayPal (4) and Reg.Net (2). These pricing formulas are
based on monthly sales totals, item sales prices or both. Some
processors also have a minimum discount fee for each item
including Affero ($1.00) and RegNow ($2.00).
The 3rd party providers with setup /
application fees include CCAvenue ($200 or $600),
ClickBank ($49.95), RegNow ($9.95), RegSoft ($9.95) and VolPay ($250). Those
with more than one setup fee have different plans with lower rates for
higher fees. The 3rd party processors with annual fees are
CCAvenue ($60 or $120) and ProPay
Some merchants may be interested in the selection
of 3rd party providers with no setup fees, annual fees or monthly fees.
This free fees group includes Affero, CCBill,
MembershipPlus, Moneybookers, NoChex, Paymate, PayPal, Reg.Net, Share*It, SWREG and Verotel. hese free fees providers are attractive to many merchants because you
never pay any fees until you make a sale. With the Maculator you
can quickly select 3rd party processors with free fees or low discount
Several 3rd party providers are based outside
the United States. These include CCAvenue
(India), FastPay (UK), Moneybookers (UK), NoChex (UK) and PayMate
(Australia). NoChex caters
to merchants with banks in the UK. Moneybookers supports
international trade for buyers and sellers. CCAvenue is
based in India but also supports international trade for buyers and
sellers. PayMate supports sellers in Australia and buyers around
Other processors based in the United States
that support international trade for sellers with banks outside
the United States include InstaBill, Kagi, PayPal, Share*It, SWREG
Also critical for international trade is
multi-currency support. Although there is a significant
overlap among multi-country and multi-currency support, not all
multi-country providers have announced multi-currency support.
Those that have include 2CheckOut, BTClick&Buy, CCAvenue, DigitalCandle,
FastPay, iKobo, InstaBill, Kagi, MoneyBookers, Multi-Cards,
MyPaySystems, NoChex, Pay-Line, PayMate, PayPal, Reg.Net, RegNow,
RegSoft, Share*It, SWREG and VolPay.
Multi-language support for shopping carts
and purchase forms is critical to international trade. Yet many
multi-country and multi-currency processors do not provide
multi-language support. Our research identifies the following as
providing multi-language support: Kagi, MembershipPlus,
Share*It and SWREG, Many of the specific
languages, countries and currencies are identified in the Maculator
listing. The Maculator allows you to select providers for
multi-countries, multi-currencies or multi-languages.
In many cases, affiliate opportunities can add an
extra revenue stream to your business as long as it does not conflict with your
presentation or confuse your customers. You don't want your
customers to question the value of your main product line by hitting
them with a lot of annoying popups or banners everywhere they look.
Half of the 3rd party processors identified above offer some kind of
affiliate program. All of them are free to join and some
automatically qualify you as an affiliate just by signing up as a
These programs work as referral sources that
create valuable leads for the affiliate providers. You refer your
customer sometimes automatically when your customer buys your product
using your normal purchase button. If your customer later decides
to use the same service to sell his own products, you may get a referral
Many offer a one-time flat referral fee for
referring customers who sign up. In most cases you will have to
use a different referral link to benefit from the affiliate program than
the payment link or button you use to sell your products. The Maculator allows you to easily identify those providers who offer
affiliate opportunities. Since these programs have a variety of
different terms, it's important to examine the details before you
Where to Start?
To summarize, we have shown a positive approach to
finding the best processor for your money by starting with product
specialists, depending on your product line. It's also important
to examine the published lists of restricted products to narrow down
your selection even more. Special features like multi-countries,
multi-currencies and multi-languages may also be critical to your
success. If you anticipate problems with chargebacks, you may need
to examine the chargeback policies of the remaining selection in your
search. Finally, costs, upfront fees and special benefits such as
affiliate opportunities, marketing support and other features may help
determine your preferred hot list. In all cases, be sure to read
the fine print and make copies of all agreements before taking the final
As our research has unfolded we have noticed a few
recent changes that may be the consequence of competition among the 3rd
party processors identified above. PayPal has effectively
raised the bar effective August 8, 2004, for merchants to qualify for
their lower rates by requiring $10,000 in monthly income instead of the
previous $1,000 requirement. In more recent years, PayPal has added
more programs with different rates for professional businesses with
their own shopping carts.
Since Visa and MasterCard raise their interchange
rates every year (usually around February), it's not surprising that the 3rd party processors will
also have to share these increased costs with their customers.
Despite these increased costs, in our opinion, there is still room for
adjustments in fees more favorable to merchants especially for those
providers whose fees are significantly higher than the norm.
This leads us to believe that the informed
consumer who carefully examines the best options
available based on his or her particular business profile can have a
significant impact on the field of competition among the many, diverse
entities. In future articles, we hope to report that the
outlook for ecommerce entrepreneurs is looking even better!
This article may be re-published in its
entirety as long as the following information and links are included.
Ray Cruz is the analyst and developer of
The Maculator which is located at
On this site you will also find a collection of several other merchant
account calculators. Other e-commerce information compiled by Ray
Cruz is published at the
Merchant Goldmine and
Cardsettle.com. Copyright (c) Ray Cruz 2004-2013 All Rights